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The Rolex Submariner’s story begins in the early 1950s when Rolex director and amateur diver Rene P. Jeanneret challenged the company to develop a diving watch that also could be worn as an elegant timepiece for everyday use. In 1953, the company was ready to put their answer to Jeanneret’s question to the test.The Rolex Oyster Perpetual Day-Date is a COSC certified, self-winding chronometer manufactured by Rolex. Initially presented in 1956, the Day-Date was the first watch to display the date as well as the day, spelled in full. The calendar display is offered in 26 languages. Due to its association with the President of the . See more